• Use of athletics as a positive marketing tool for the school.
• Partnering with local media (newspaper, TV, and radio) for additional coverage.
• Maximizing utility of athletic website with live games or live stat feeds and studio-type shows.
• Preparing your student-athletes to be public relations assets by helping them with simple public relations tactics.
• Building positive image = More and better applicants.

Your Benefit – Maximizing your reach in portraying a positive public image will help increase the number and quality of your applicants.